1410 WIZM - La Crosse's News Station

  1. Kwik Trip Robbery Update

    Early this morning at 4:08am, La Crosse Police responded to the report of an armed robbery at the Kwik Trip located at 506 Cass St. in the City of La Crosse. Store employees reported shortly after the 4:00am opening a male subject entered the store displaying a handgun and demanding cash. Store employees complied with the demand and the suspect fled from the store. The suspect was last seen on foot heading southeast from the alleyway behind the store. Officers and a K-9 unit arrived on scene within minutes but were unable to locate the suspect.


    Store security surveillance video has been obtained and we are looking for help in identifying the suspect in the armed robbery.


    Anyone with information about this crime is asked to call the La Crosse Police Department at 608-785-5962 or La Crosse Area Crime Stoppers @ 608-784-TIPS. You also can text “LAXTIPS” and your tip to 274637("Crimes") or visit www.lacrossecrimestoppers.com to report it online.


    Tipsters can remain anonymous.


    The suspect is described as;


    • White Male

    • 5’10”

    • 160lbs

    • Wearing Long Sleeve Gray Colored Hooded Sweatshirt

    • Black Pants

    • Black Boots

    • Black Gloves

    • Black Face Mask

  2. Cold Water Challenge Brings Out Warnings

    A new internet based craze called the cold water challenge has some local

  3. Home Sales Down, Prices Up

    A slow March for home sales across Wisconsin.  Especially so in La

  4. Democratic Field Loaded For Governor

    The last time Milwaukee native, Marcia Mercedes-Perkins tried to run for

  5. Frac Petitions On Way To Governor
    Over 6000 signatures are headed to Minnesota Governor Mark Dayton today. All
  6. First Vernon County Fatal Of The Year

    Stoddard woman has been killed in a two-car crash on Highway 35. Eunice Beagle died at Gundersen in La Crosse after her mini-van collided head-on with a car driven by Dorothy Roth of La Crosse. Beagle was trying to pass another driver on 35, north of Stoddard, when the crash occurred. Roth is being treated for several injuries. The accident happened around 8 'clock last night.


  7. Robbery At Kwik Trip On Cass

    Armed robbery at the Kwik Trip on Cass Street...

    It happened just after 4 this morning. Police say a white male showed a revolver to a clerk and took money.

    No injuries, no arrests made.


  8. Five Drug Drop-Off Sites Ready In Lax County This Weekend

    Members of La Crosse County's Heroin Task Force will get some hands-on experience in battling drug abuse this weekend...

    They've been asked to gather old medicine at drop-off sites on Saturday, as part of a nationwide drug collection campaign. Rita Von Haden from the Coulee Council on Addiction has been organizing the local drop-off. She says the drugs collected here will be sent to Eau Claire, at first, and then taken to a regional center for burning.

    Local disposal sites will include the Viterbo Fine Arts Center, the Onalaska and Holmen police stations, and the CESA-4 offices in West Salem.  Hours are from 10 to 2 on Saturday.



















  9. Record Turnout To Vote Seen At UW-L

    Was the student voter turnout last week for three referendum items at UW-L

  10. Stranger Bedroom Attack Surprises Couple

    A guy in La Crosse is probably realizing that he made some bad choices